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Staff Profile

Barry Reed (Owner/Manager):
Starting in the NZ Post Office in 1977, Barry qualified as a Telegraph and Data technician. After 5 years with the Post Office, he took a position with Control Data where, after 9 months, was in sole charge of the South Island operation. Barry then worked as a telemetry engineer for the local Catchment Board before moving onto AWA System Group as a technician, working with data capture system for the local meat producing companies. AWA moved Barry to Christchurch in 1988, then to Wellington in 1992 as the Service Manager for the System Group. After 2 years he moved back to Christchurch, where, after working for a small Australian company, he opened R.A.C.E. Services Limited in October 1996.

Joanne Reed (Office Manager):
Joanne manages our office, is in charge of the accounts, and answers our numerous phone calls during the day.

Tony Krivan (Accounts Manager - South Island):
Tony comes from a technical background in business equipment prior to getting involved in sales in 2003 in the print industry and directly involved in roll feed labels, label printers and accessories for the likes of the food and beverage / retail / manufacturing / warehousing industries for the past 10 years.
This has given him a wide range of experience crossing a broad range of clients and finding solutions to their needs.

Jeannette Reed (Sales Support):
Jeannette has been part of the RACE team since 1996, when RACE was established. Jeannettes role is sales support and new business investigation / development.

Mark Crawford (Sales Engineer - North Island):
Having been in the barcoding and auto identification industry for 19 years, Mark is a real asset to Auckland based our team. Overseeing our Datalogic product range, Mark is the New Zealand expert in the Datalogic fixed position scanning arena, having sold and installed many systems into customers like Courier Post, Glidepath, ANZCO, and many other businesses requiring automated product management.

Shelly Priest (Technical Assistant - North Island):
Shelly has a lot of customer service and technical experience and it is our pleasure to have her as part of our RACE team.

Henk Smit (Service Manager):
Henk has trained in the Post Office as a Telecommunications technician, he spent eight years as an industrial electronics technician responsible for the service and installation of electromechanical grading and printing systems (located in food producing plants) and board level component repairs. Henk has been at RACE since 2014 servicing and installing Label Printers.

Sam Reed (Development and Service Support):
Sam has been at RACE since 2003. His positions include Development Support, Web Design, Marketing Assistant, and builds and supports our industrial touch screen products.

Aaron Schultz (Software Manager):
Filling our software managers role, Aaron has over 15 years experience in various programming languages, including VB6, VB.Net, SQL, HTML and C#. Aaron has an excellent customer repore and enjoys a good challenge. His dedication to accuracy and meeting customer specifications is a real asset to RACE.

Robin Warburton (Senior Software Engineers):
With over 18 years of programming experience. He has experience in VB.Net, C#, and other languages. Robin brings a wealth of skills to our team.

Doug Bills (Senior Software Engineers):
With over 20 years of programming experience, Doug brings a wealth of knowledge to our team. Doug has experience in VB.Net, C#, Java, T-SQL, and other languages.

Peter Davidge (Project Consultant):
Peter comes from a meat processing background, having many years experience with meat processing companies and process control systems. Peters role is to manage our numerous new data acquisition systems, overseeing their efficient installation and commissioning.

Laura Wells (Software Engineer):
Laura is our intermediate programmer having come from the Christchurch Polytech with a BSc in ICT. Being a fast learner and very adaptable to our customer's requirements, Laura fits in well with our programming team.

Phillip Wells (Junior Software Engineer):
Phillip is our junior programmer having come from the CPIT with a BSc in ICT.

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0800 100 002
+64 3 344 2995

+64 9 415 7043

New Zealand: 0800 100 002 - Christchurch: +64 3 344 2995 - Auckland: +64 9 415 7043

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